Monday Marketing Bite: Author vs Book Facebook Page
Which is better? A Facebook page for you as an author or one for your book or series? Or should you have both, just to make sure?
In order to decide what works best for you, here are a few questions to think about first:
- How much time can you invest in your Facebook pages?
- How many books or series are you planning on writing? Will you want pages for each of them?
- What are you most known for? Your books, or do people easily recognize your name?
Marketing through social media is considered free and easy. Free because you don’t have to pay anything to get it done, and easy because setting up a page takes a few minutes. In reality, creating and maintaining a Facebook page is neither free nor easy.
First, let’s discuss the free issue. There’s more than money that you invest in a Facebook page. You invest time and energy. If you add a price tag to every hour you’ve spent on your page, you’ll see what the real cost of building your social media presence is. And that amount is only bound to go up as Facebook seems keen on making it as hard as possible for you to reach your audience without paying for advertising.
Let’s go into the easy part next. Sure, creating the page, adding a cover photo, and inviting your friends and fans to like it is easy. But after creating the page, you’ll have to keep building your audience, post fresh content every day, reply to comments and messages, and generally focus on expanding your reach. When you post, what you post, who shares, how many people like your updates – these all factor in the results you’ll see, and those don’t always come immediately.
If you choose a book Facebook page, that’s pretty much what your focus will be. How long after releasing the book will you still focus on that particular social media channel? If the page is fine tuned to draw attention to a certain book, what will happen when you publish the next one? Will you create a new page? Will you promote it on the same page and confuse first time visitors who came to find out more about the initial book the page was about?
You could alternatively have a page for a series, especially if you plan on publishing a lot of books within said series. Older and newer books within that particular universe will have their own dedicated home. What about the ones that are not part of the series? Where are you promoting those?
A better option would be having both a series page and an author page. Then everything you want to share with the world will have a Facebook home. People could migrate from one page to another and discover more of your great reads.
But the more burning question still is how much time you have. Each of these pages will require at least half an hour every day. An hour is a more realistic demand, though. Do you have two hours a day for your Facebook pages? What about other social media channels and marketing avenues? Will you have the same strategy – two pages/profiles for each network you’re active on?
If your time and resources are limited, then only having an author Facebook page is probably the safest option. Long term, it will keep the time you need to invest in your Facebook presence at a comfortable limit.
Of course, all bets are off if you have someone else running your pages. If that is their job, managing two pages instead of one won’t be a problem. But that quickly takes the free part out of the equation. It is however a far better option if you are not always online or severely lack the time to do it yourself.
In conclusion, there’s no one-size-fits-all solution when it comes to Facebook strategy for authors. It highly depends on what you are comfortable with, how much of your social media promotion you are doing yourself, and how limited your time is.
Bonus marketing bite – Why Isn’t a Facebook Profile Enough?
Most authors have Facebook profiles, but they get pages as well. Why? A few reasons – we tend to mix personal and business on our profiles, there’s a limit to how many friends you can have (while Facebook likes are unlimited), not everything shared on a profile is public etc.
I do however recommend a mix of profile and page for optimum Facebook promotion. Pages can’t join groups, attending an event as a page can be tricky because notifications are almost impossible to manage, you can’t really tag people, and messages are harder to manage.
Over to you! How do you go about managing your Facebook presence? Do you have a profile or a page to promote your books. And is it an author page or a book page that you’re using?
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