book PR’

Book Bloggers, Amazon Reviews, and the Purpose of Book Blog Tours
book and story

Before we begin, you should know that I started as a reader. I’ve been reading since before I turned five and love doing to this day. I am the kind of reader that tries all genres. I will never say “I only read this” or “I only publish reviews of X type of books.” I […]


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Thursday Tech Tips: Can’t Use it Just Because It’s on the Internet

Hello everyone! Welcome to a fresh post in our Thursday Tech Tips series. Last time we talked about web tools and apps that you can use to help you with your writing and promotion work. Among those tools, I mentioned one to help you design your own banners and teasers. That leads to today’s topic: What […]


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Monday Marketing Bite: The Three Golden Rules of Guest Posting

Whether part of a book blog tour or an occasional marketing strategy to reach new readers, guest posts should be an integral part of an author’s promotional tool kit. Why? First off, because of the promise of reaching a new audience. Meeting new readers at their usual hangout – book blogs and social media groups […]


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Monday Marketing Bite: 5 Mistakes to Avoid when Organizing Your Book Blog Tour

Blog tours are a great way of promoting a book – you get word out, you get reviews, more people decide to try you out and click buy. There is a lot of work that goes into organizing a blog tour, and sometimes mistakes happen. I’ve made or seen some of these myself, and learning […]


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Monday Marketing Bite: Author vs Book Facebook Page

Which is the better social media marketing option: creating an author Facebook page, or a dedicated page for your book and/or series? Find out the pros and cons of each option!


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#BookPR What the Heck is a Book Blog Tour?

To most of us participating in them, they seem pretty obvious, but to most people – from book reviewers to readers and authors that are new to this type of promotion – the blog tour that promotes a book is a mystery. Sure, they might know every element it comprises, but what the tour really […]


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Writers rejoice, blogging is not dead!

Blogging is dead. I’ve heard that a few times in the past decade. Yes, I have been blogging for almost ten years and blogging is still alive and well. Yet people rush to announce its death so often, it drives me insane.  A while back I saw the obituary in a post that mostly dealt with how […]


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